Fuck Off 2020 is a limited run of gin we’re producing to mark the end of a year that can totally take a hike. The label says so because we’re choosing to tell it like it is, and we think it’s funny. If you’re offended, consider that we had much more colourful language we could have used instead to convey the sentiment we all feel towards the year that was.
We hope you don’t mind the label, but if you’re not offended by something these days, you’ve been spending 2020 under a rock. Whether it’s cancelled travel plans, lockdown boredom, or alert level confusion, there was a lot to be frustrated with. Bubbles were getting popped, not in a fun way, and we still haven’t got the hang of Zoom.
Even our gin project ran into delays as we pivoted to distilling the one thing we couldn’t even drink – hand sanitiser.
If you had been spending this year under a rock, we’re certainly envious of your blissful ignorance towards the ubiquitous clusterfuck of events that was the year 2020. To say it was tough is an understatement, but we’ve decided to see the silver lining – which is that it’s almost over, so we’re celebrating.
Things are back on track now, and tinkering around in our distillery has lead to some truly great gins if we do say so ourselves. You’ll find distinct and refreshing mandarin aromas, with herbal notes, and no trace of the year 2020. Treat it like a palate cleanser to wash the taste of 2020 out of your mouth, and as liquid inspiration for new year’s resolutions and a better year ahead.
Our advice - when life gives you lemons, make gin and tonics. So here’s to all those lemons that have come your way. Let’s raise a glass to farewell the year that’s raised hell, and make life regret giving you all those lemons.
If comedy is truly tragedy plus time, then put 2020 behind you and see the funny side of this gin label with us.