INTRODUCING
GOOD George's whisky barrel ownership programme
NEW ZEALAND SINGLE MALT WHISKY
WORTH WAITING FOR
The best part is though, we’ll bring you on the journey. We believe that the experience is as important as the product, so all ownership options include a way for you to get involved in the process.
From distillery tours and annual tasting notes to barrel selection and mucking in on mash day, you can track the progress of your whisky from grain to glass.
The barrel itself is a critical part of the whisky-making process. The wood of the barrel interacts with the whisky, imparting key flavours and complexity to the final product while also removing impurities and creating a smoother finish.
Not surprisingly, different kinds of barrels produce different flavours. As a member of People’s Cut, you will have the option to choose from several barrel types, based on your preferred flavour profile.
PEOPLE'S CUT
WHISKY BARREL OWNERSHIP PROGRAMME
You buy a barrel (or a share in one).
We make the whisky (with your help) and look after it for you while it matures.
We wait.
When the whisky is ready - and only
when it's ready - we bottle it and deliver
to your doorstep. Typically this is five
years from when the cask was filled.
You can age it for longer, but
we prefer to drink it.
Good Reserve
10%
No. of 700ml bottles
20-25
Annual tasting notes & tasting video
✔️
Distillery & Brewery Tour
2 Guests
Annual General Mayhem Party
2 Guests
Advance notice of special events
✔️
Personalised gin bottles
X
Custom label opportunity
X
Mashing experience & distilling day
X
Barrel Fill Ceremony
X
Barrel Room annual birthday party*
X
X
Gooder Reserve
50%
No. of 700ml bottles
100-125
Annual tasting notes & tasting video
✔️
Distillery & Brewery Tour
2 Guests
Annual General Mayhem Party
5 Guests
Advance notice of special events
✔️
Personalised gin bottles
6 bottles
Custom label opportunity
✔️
Mashing experience & distilling day
X
Barrel Fill Ceremony
X
Barrel Room annual birthday party*
X
X
Goodest Reserve
100%
No. of 700ml bottles
200-250
Annual tasting notes & tasting video
✔️
Distillery & Brewery Tour
Annual General Mayhem Party
10 Guests
Advance notice of special events
✔️
Personalised gin bottles
10 bottles
Custom label opportunity
✔️
Mashing experience & distilling day
✔️
Barrel Fill Ceremony
✔️
Barrel Room annual birthday party*
10 guests
✔️
At Good George we have always gone to extraordinary lengths
to produce and celebrate the finest spirits, beer, cider, and possible - now we are finally ready to introduce our Award Winning Whisky.
Our company motto is to always stand up against boring and fight
against the ordinary. Our favourite saying is "quality without the bullshit" where all of our brews and batches are crafted to taste their very best without compromise.
Quietly cultivating our whisky program since pre-covid days because we knew that in the growing whisky category there was a big opportunity for a no-nonsense player like us. The whisky that has resulted from our hard work is high quality and now worthy of sharing. It's single farm, single malt New Zealand Whisky that stands up proudly on the world stage.
Whisky - The Water of Life
Ex Bourbon
All the way from the U.S of A these veterans can only be used once for bourbon before being repurposed. Their past life gives them a distinctive flavour profile of coconut, vanilla, honey, caramel, oak, leather, nutmeg, almond and butterscotch.
Virgin American Oak
These brand new barrels first have their interior surface gently charred, caramelising the wood sugars and contributing strong tones of vanilla and oak with a smooth caramel buttery finish.
Or, get crafty...
ExIPA
A less conventional but particularly delicious option, these former beer barrels offer herbaceous and citrusy flavours, rounded out with a little apple and barrel-centric vanilla.
Ex Pinot
These casks originate from award winning
New Zealand vineyards and impart flavours of raspberry, strawberry, red currants, lightly spiced with earthy notes.
GOOD GEORGE DISTILLING
43 KING STREET, FRANKTON,
HAMILTON, NEW ZEALAND
CAN I SELL MY SHARES OR MY BARREL BEFORE 5 YEARS? WHO WILL BUY IT?
Yes, after 3 years we can facilitate a change of ownership as required.
ONE OF MY MATES ISN'T A WHISKY FAN YET - CAN WE DO RUM INSTEAD?
Yes, we can - please contact us for details.
WHY AGE THE WHISKY FOR 5 YEARS?
CAN I VISIT THE DISTILLERY BEFORE DECIDING TO BUY?
If you are considering investing in a whole barrel, of course, just email us to set up a time. We have a current still operational and are installing a new still in August this year.
WHY IS THE NUMBER OF BOTTLES VARIABLE AND WHAT DOES ANGELS' SHARE MEAN?
As the barrel ages, the alcohol evaporates. Up to 4% is lost each year. This 4% is the angels' share.
WHAT'S IT GOING TO TASTE LIKE?
CAN I TASTE THE WHISKY YOU CURRENTLY HAVE AGING?
Depending on your program, you and your mates can celebrate life and your whisky on it's birthday each year.
WHAT'S THIS THING CALLED EXCISE?
Excise is a form of tax, imposed on domestically manufactured tobacco, fuel and alcohol. Excise will be payable on bottling.
CAN I KEEP AGING THE BARREL FOR MORE THAN 5 YEARS?
The People's Cut®