INTRODUCING

GOOD George's whisky barrel ownership programme

NEW ZEALAND SINGLE MALT WHISKY

WORTH WAITING FOR

EXPERIENCE THE JOURNEY

PEOPLE'S CUT

WHISKY BARREL OWNERSHIP PROGRAMME

WHAT'S THE DEAL WITH 

BARREL OWNERSHIP?

You buy a barrel (or a share in one).

We make the whisky (with your help) and look after it for you while it matures.

We wait.

When the whisky is ready - and only 

when it's ready - we bottle it and deliver

to your doorstep. Typically this is five

years from when the cask was filled.


You can age it for longer, but

we prefer to drink it.



PICK YOUR PORTION

Good Reserve

Share in Barrel

10%

No. of 700ml bottles

20-25

Annual tasting notes & tasting video

✔️

Distillery & Brewery Tour

2 Guests

Annual General Mayhem Party

2 Guests

Advance notice of special events

✔️

Personalised gin bottles

 X 

Custom label opportunity

 X 

Mashing experience & distilling day

 X 

Barrel Fill Ceremony

 X 

Barrel Room annual birthday party*

 X 

Private functions in the Barrel Room

 X 

Gooder Reserve

Share in Barrel

50%

No. of 700ml bottles

100-125

Annual tasting notes & tasting video

✔️

Distillery & Brewery Tour

2 Guests

Annual General Mayhem Party

5 Guests

Advance notice of special events

✔️

Personalised gin bottles

6 bottles

Custom label opportunity

✔️

Mashing experience & distilling day

 X 

Barrel Fill Ceremony

 X 

Barrel Room annual birthday party*

 X 

Private functions in the Barrel Room

 X 

Goodest Reserve

Share in Barrel

100%

No. of 700ml bottles

200-250

Annual tasting notes & tasting video

✔️

Distillery & Brewery Tour

Private tour

Annual General Mayhem Party

10 Guests

Advance notice of special events

✔️

Personalised gin bottles

10 bottles

Custom label opportunity

✔️

Mashing experience & distilling day

✔️

Barrel Fill Ceremony

✔️

Barrel Room annual birthday party*

10 guests

Private functions in the Barrel Room

✔️

SINGLE MALT

WHISKY WORTH 

WAITING FOR

At Good George we have always gone to extraordinary lengths

to produce and celebrate the finest spirits, beer, cider, and possible - now we are finally ready to introduce our Award Winning Whisky. 


Our company motto is to always stand up against boring and fight

against the ordinary. Our favourite saying is "quality without the bullshit" where all of our brews and batches are crafted to taste their very best without compromise. 


Quietly cultivating our whisky program since pre-covid days because we knew that in the growing whisky category there was a big opportunity for a no-nonsense player like us. The whisky that has resulted from our hard work is high quality and now worthy of sharing. It's single farm, single malt New Zealand Whisky that stands up proudly on the world stage. 


Whisky - The Water of Life

CHOOSE YOUR BARREL TYPE

Ex Bourbon

All the way from the U.S of A these veterans can only be used once for bourbon before being repurposed. Their past life gives them a distinctive flavour profile of coconut, vanilla, honey, caramel, oak, leather, nutmeg, almond and butterscotch.


Virgin American Oak

These brand new barrels first have their interior surface gently charred, caramelising the wood sugars and contributing strong tones of vanilla and oak with a smooth caramel buttery finish.


Or, get crafty...


ExIPA

A less conventional but particularly delicious option, these former beer barrels offer herbaceous and citrusy flavours, rounded out with a little apple and barrel-centric vanilla.


Ex Pinot

These casks originate from award winning

New Zealand vineyards and impart flavours of raspberry, strawberry, red currants, lightly spiced with earthy notes.


IT'S TIME TO GET YOUR CUT

GOOD GEORGE DISTILLING

43 KING STREET, FRANKTON,

HAMILTON, NEW ZEALAND

FREQUENTLY ASKED QUESTIONS

CAN I SELL MY SHARES OR MY BARREL BEFORE 5 YEARS? WHO WILL BUY IT?

Yes, after 3 years we can facilitate a change of ownership as required. 

ONE OF MY MATES ISN'T A WHISKY FAN YET - CAN WE DO RUM INSTEAD?

Yes, we can - please contact us for details.

WHY AGE THE WHISKY FOR 5 YEARS?

After 5 years the whisky has gone through most of it's aging. The heavy char of the barrel smooths out the whisky and tastes amazing. Further aging continues to finesse the whisky, but we would rather drink it. 

CAN I VISIT THE DISTILLERY BEFORE DECIDING TO BUY?

If you are considering investing in a whole barrel, of course, just email us to set up a time. We have a current still operational and are installing a new still in August this year.

WHY IS THE NUMBER OF BOTTLES VARIABLE AND WHAT DOES ANGELS' SHARE MEAN?

As the barrel ages, the alcohol evaporates. Up to 4% is lost each year. This 4% is the angels' share.

WHAT'S IT GOING TO TASTE LIKE?

Excellent! We have had whisky in barrel since 2019, and it is aging beautifully, you are welcome to come and try it.

CAN I TASTE THE WHISKY YOU CURRENTLY HAVE AGING?

Depending on your program, you and your mates can celebrate life and your whisky on it's birthday each year.

WHAT'S THIS THING CALLED EXCISE?

Excise is a form of tax, imposed on domestically manufactured tobacco, fuel and alcohol. Excise will be payable on bottling.

CAN I KEEP AGING THE BARREL FOR MORE THAN 5 YEARS?

You sure can. At five years we can taste the whisky and if you want to store it longer we will just need to agree on further insurance and store fees. 

People's Cut Socials

The People's Cut®